Founded by Rutgers University award winning adjunct professor and veteran entrepreneur Ernest Ruffin, Jr, YES's mission is to teach youth grades 6-12 and young men and women in urban areas nationwide and the Virgin Islands business and economic development.
YES Business Plan Challenge students are taught how to work in teams, take their ideas for new businesses and create business plans. The students then compete for cash and prizes, over 1800 students have participated in the YES business plan challenge since 2014. YES also provides culinary, barista and carpentry skills training in our extended programs. YES has assisted several young people start or grow businesses.